Sokos Hotels and Nordic Choice Hotels launch partnership

Sokos Hotels and Nordic Choice Hotels launch partnership

S-Card holders gain more than 170 new hotel destinations in Sweden, Norway, Denmark and the Baltic countries.

Sokos Hotels and Nordic Choice Hotels, the largest hotel chain in the Nordic countries, have joined forces in loyalty programs. As of 1 December 2011, hotels in both chains will provide S-Card holders with bonus points in seven countries.

Benefits to be made available gradually

With this partnership, the S-Card loyal customer card will be valid in all Nordic countries. In the first stage of the partnership, S-Card holders can earn S-Points from hotel stays in the Nordic Choice Hotels chain during business and leisure-time trips. Now it makes even more sense to have your S-Card with you when travelling in the Nordic countries or the Baltic region.

The earned points can be used in the usual manner in all S Group locations that accept the S-Card.

Information about new loyalty program features will be provided in the spring of 2012.

We expect increased travel in the Nordic countries

The Nordic Choice Hotels chain has more than 170 hotels in the Nordic countries and the Baltic: Sweden 74, Norway 86, Denmark 12, Latvia 1 and Estonia 1. These hotels complement Sokos Hotels’ 51 destinations in Finland, Tallinn and Saint Petersburg.

”Our customer loyalty program is one of the cornerstones of Sokos Hotels’ strategy. Now we are expanding the S-Card program to include all major travel destinations in Sweden, Norway and Denmark. This will benefit all S-Card holders travelling in the Nordic countries,” says Harri Ojanperä, Chain Manager, SOK’s Travel industry chain management.

“At the same time we can market the Sokos Hotels chain to more than 500,000 loyal customers of Nordic Choice Hotels,” adds Ojanperä.

Nordic Choice Hotels is satisfied with its new Finnish partner and expects the partnership to increase travel volumes in the Nordic countries.

“We have wanted to include Finland in our offering for some time now. Now it is happening with the best possible partner. The Sokos Hotels chain will serve our loyal customers very well. We believe that this partnership will increase travel in the Nordic countries,” says Petter A. Stordalen, owner and Chairman of the Board of Nordic Choice Hotels.

For more information:

SOK Travel Industry Chain Management
S-Card Customer Service
Tel. +358 (0)10 7682 777, s-cardsokfi

For more information about the Nordic Choice Hotels partnership and instructions on the use of the S-Card loyalty card in the Nordic Choice Hotels chain, visit www.scard.fi as well as in the monthly S-Card e-newsletter.

Nordic Choice Hotels is the biggest hotel operator in the Nordic countries

Nordic Choice Hotels operates in Sweden, Norway, Denmark and the Baltic countries. The company has more than 170 hotels in more than 100 locations, making it the largest hotel chain in the Nordic countries in the terms of the number of hotels and bed places. The company's brand names in the Nordic market are Comfort, Quality Hotels, Quality Resort, Clarion Collection and Clarion Hotel. The company also operates the Nordic Hotels and Resorts group, with six unique hotels. All hotels in the chain are ISO 14001 certified. Nordic Choice Hotels has more than 9,200 employees.

The hotel chain is owned by Norwegian investor Petter A. Stordalen. Nordic Choice Hotels belongs to the international Choice group.

Nordic Choice Club has more than 500,000 loyal customers, with the biggest loyal customer system in the Nordic countries. The loyalty program has four levels: blue, silver, gold and platinum.

Room reservations:

Customer Service Sweden
Tel. (+46) 0771 666 700, E-mail: booking@choice.se

Customer Service Norway
Tel. (+47) 22 33 42 00, E-mail: booking@choice.no

For more information: